What is the difference between a business name and a trademark?

Quick facts about Australian Business Names (ABN):

1- What is a business name? A Business Name is used to identify your business. However, it does not give you rights to use the name exclusively.

2- When do you need to register a business name? Only when you are trading under a name that is not your own.

3- Where does it cover? An ABN, once registered, is registered across Australia.

Quick facts about Trademarks:

1- What is a trademark? Once registered, it protects the name, logo or brand against other people using it. You need to select the industry segments you seek protection for the trademark- these are known as trademark classes.

2- Where does it cover? It grants the trademark owner exclusive use of the trademark, Australia wide for a period of 10 years.

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Call: (03) 8691 3128


Visit: Level 14, 330 Collins Street, Melbourne VIC 3000

Acknowledgement of Country

Legal Enablers acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation.


We acknowledge and respect the continuation of cultural, spiritual and educational practices of the Aboriginal and Torres Strait Islander peoples.

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Call: (03) 8691 3128
Level 14, 330 Collins Street
Melbourne VIC 3000