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What is the difference between a business name and a trademark?

Quick facts about Australian Business Names (ABN):

1- What is a business name? A Business Name is used to identify your business. However, it does not give you rights to use the name exclusively.

2- When do you need to register a business name? Only when you are trading under a name that is not your own.

3- Where does it cover? An ABN, once registered, is registered across Australia.

Quick facts about Trademarks:

1- What is a trademark? Once registered, it protects the name, logo or brand against other people using it. You need to select the industry segments you seek protection for the trademark- these are known as trademark classes.

2- Where does it cover? It grants the trademark owner exclusive use of the trademark, Australia wide for a period of 10 years.

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Call: (03) 8691 3128


Visit: Level 14, 330 Collins Street, Melbourne VIC 3000

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